Abstract

Paper Title/ Authors Name Download View

ADVERTISING DESIGN: THE USE OF PRINT ADS (POSTER) IN CAMPAIGN DESIGN TOWARDS THE CHILD SEXUAL ABUSE PREVENTION

Nur Faizah Binti Mohd Pahme, Norfarizah Binti Mohd Bakhir, Ahmad Sofiyuddin Bin Mohd Shuib


This study is a design research on the advertising design, which is concentrating on posters as the medium in child sexual abuse prevention campaign. The topic has been chosen based on the deficiencies of method service and information, particularly in terms of advertising based on the issue. The main problem occurred is lack of print ads (poster) towards child sexual abuse prevention’s campaign. Besides the visual used in the print ads do not give any impact to the society. The overall goal of the study