Abstract

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THE IMPACTS OF MODERN MARKET TO TRADITIONAL TRADERS (A CASE IN MALANG CITY - INDONESIA)

Kartika Dewi Sri Susilowati


The retail industry has grown rapidly in Indonesia and it has brought new soul to the development of the industry. Some modern retailers have the capital power to conduct their activities and create mini-marts, su-permarkets and hypermarkets, spread across the big cities in Indonesia. However, the presence of those mod-ern market has cornered the existence of traditional markets in urban areas. Using both quantitative and quali-tative methods, this study tries to measure the impact of the presence of modern