The purposes of this study is to conduct a study on social return on investment (SRIO) project, namely Rice Pledging Scheme, To study on multiplier of social spending on Rice Pledging Scheme also o gauge satisfaction level of direct beneficiaries of Rice Pledging Scheme for the Season of 2011-2012 & 2012-2013 and To understand impact of satisfaction to expectation of direct beneficiaries of the stated project. This research conducts by using mixed methodology of qualitative and quantitative. There are 32 farmer samples of with clear characteristic selected for qualitative analysis and 354 completed questionnaires selected in central provinces of Thailand. For qualitative analysis was conducted by various methods ranging from content analysis and quantitative analysis is conducted based on Inferential Statistics of stepwise multiple regression methods. The result of this study show that SROI of rice pledging project for season of 2011-2012 is 10.81 and for season of 2012-2013 is 14.91. Multiplier effect of government spending is 2.34. Satisfaction on the rice pledging scheme as a whole is high, at 79.80 % and Satisfaction of the Seasons of 2011-2012 & 2012-2013 influence on expectation.