The ministry of Communications and Information Technology states that the percentage of Indonesia's social media activity reaches 79.72%. Indonesian society are very active as users of social media accounts with a number of 69 million people have Facebook accounts and more than 30 million Twitter accounts (Lestari, 2014). Looking at the quantity of social media users in Indonesia, it is useful in the process of delivering a political message in the activities of the President election campaign 2014. Various accounts on Indonesia social media, especially Facebook and Twitter made to convey ideas and political messages to the various account. There are some supporter accounts of President Candidate Prabowo such as @Gerindra, @FansGerindra, @GarudaPrabowo. As for the affiliated accounts by Prabowo or Gerindra such as @Vote_Prabowo, @Info_Prabowo, dan @InfoGerindra. Whereas some accounts of Jokowi team are @Jokowi4Me, @InfoJKW4P, @Relawan_Jokowi, dan @JKW4P (Sufa, 2014). Political Digital Marketing is a concept that is referred from the phenomenon that is done by a person or group of persons in conducting political campaigns to take advantage through social media in order to obtain a particular goal. The paper uses descriptive qualitative method, while the data collection techniques by conducting in depth interviews and documentation. It can be concluded that Digital Politic Marketing can be used as a solution to conduct political campaigns by utilizing social media.