Film promotion has been now considered as important as actual making of the film. Although the history of the film marketing can be traced back from the days of the inception of the film itself, it has reshaped its periphery time and often. It has gone through the age of posters, wall papers, print ads etc. New Media is the latest addition to this arena. Film has also started utilising the potential of new media completely in terms of marketing and promotions. Indian Hindi film industry is too not far behind. It has also used new media as well as social media forum to make people aware of the film and to drive them towards theatre. This paper shows how Indian Hindi movie industry has undergone various changes in terms of promotion and finally it harps on how contemporary movies use social media platform to promote their work successfully. It has undergone a detailed analysis of social media promotional strategy of current hits and simultaneously comes in to conclusion that despite various restrictions and limitations, social media can able to revitalise the entire process of film promotions and marketing and can have effective result on audience on making them engaged about a particular film.