Via the exhibitions and marketing of TFAM, the core of Druckers marketing theory can be analyzed in five parts. first, understanding the museum customers. Second, discovering and soliciting non customers. Third, in order to achieve the purpose of developing long term and loyal customers, the museum needs to realize and adapt to the customers irrational behavior, or establish new value to customers by services and education. Fourth, every department in the museum needs to participate in marketing. Finally, the paper examines TFAMs marketing strategies.