Cartoons are perennial source of fun and entertainment for all ages and countries, with primary target focusing on the kids. When it comes to talking about India, the children’s genre has emerged as the largest viewership segment after India’s General Entertainment Channel (GEC) sector. The channels are trying all possible means to develop their own unique selling proposition to woo this segment. Children being very fickle minded it has become a hard task for the communicators to develop the content. The researcher through two most diametrically opposite socio-economic segments of West Bengal –semi-urban (Bolpur) and urban area (Durgapur), tries to analyze the most important factor in successful marketing of cartoon characters- the resonance that the children feel towards a particular cartoon character. The researcher conducted a child association test (CAT), among the children of both vernacular and English medium. The researcher found that the children irrespective of language, culture and social fabric resonated with characters which appealed to their senses and the different factors of visual communication play an important role in determining their favourite characters.